THE GROWTH STRATEGY THAT'S BEING IGNORED, A Story of Untapped Potential, by Paul Rouke (1st Ed. SIGNED)

Author: Paul Rouke. Published by PRWD, London, UK., 2016, 1st Edition. Signed and dedicated by the Author. Printed in Great Britain. A Like New Condition HARDCOVER Book. Size: 9.25 x 6.25 inch. 

BONUS: A handwritten letter from the author, Paul Rouke, to one of the contributors, who this book copy is dedicated to, Michael Aagaard, thanking him for his help!

"A business without customers is not a business. So many C-levels are burying their heads in the sand and not focusing on areas of their business that will make the difference. A quick dive into THE GROWTH STRATEGY THAT'S BEING IGNORED, illustrates the potential that many businesses are missing out on. Invest in what really matters, understanding your customers, invest in the right processes and invest the time to run robust testing to maximise your businesses full potential. A must read for anyone who wants to be successful." - Reviewed by Andy Barke, Agency Head at GOOGLE.

Conversion Optimisation, until now, has failed to resonate with senior decision makers as a strategy for business growth, despite the success stories from some of the worlds leading brands such as Amazon, Netflix, Shop Direct and AO.com. So what is stopping senior decision makers investing in and implementing transformative optimisation strategies that allow them to outgrow their competition? We’ve consulted 17 global leaders on the topic to uncover why this is the case along with tips on how you can implement such a strategy within your organisation.