THE DREAM SOCIETY, How The Coming Shift From Information To Imagination Will Transform Your Business, by Rolf Jensen (1999 1st Ed.)

Author: Rolf Jensen. Published by McGraw-Hill, USA, 1999, 1st Edition. Printed in USA. Like New Condition SOFTCOVER Book. Clean inside, tight spine. Size: 9 x 6 inch, 242 pages including index. 

THE DREAM SOCIETY, How The Coming Shift From Information To Imagination Will Transform Your Business, is a fascinating look into the future of business, where the future is uncertain­­ because the world is constantly changing. While anything can happen, some things are far more likely than others. 

Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

ISBN: 9780071379681  

GC&C Stock #4659